Brand Architecture

In previous articles we have discussed the importance of protecting the name of your product and how your brand’s relationship with its packaging design -color, shape, photography – makes a difference and guarantees success on ...

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Photography as a Sales Tool.

If what you want to achieve is to get your consumer to only see your product, feel attracted to it and have the need to consume, it is essential to use good photography to high ...

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Printing Systems.

When the graphic design of the label and/or packaging of a product is made, there is a factor that should not be set aside: the printing system in which it will de reproduced for sales ...

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